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ABOUT US We invite members of the public to take part in Focus Groups and also in market research one-to-one interviews on behalf of companies wishing to develop, name, package or test the market with new products. In a Focus Group a number of people are asked about their attitudes and opinions towards a product, idea, advertisement or concept. This takes the form of questions being asked in a group forum where the participants are encouraged to discuss and interact with other people present. The Focus Group is a very important method by which our clients can acquire feedback from members of the public about the potential market acceptance of a product. To produce the required results from Focus Groups our clients need to speak to a cross section of the public. We are normally given a specific criteria such as age and lifestyle which our client feels reflects their target audience for a specific project. This is why we at Focus Force always need an ever growing database of different individuals – all ages, occupations, races, likes and dislikes. The only thing that you have totally in common is that you have expressed an interest in taking part in our market research projects. What we ask from you in return is that you are talkative, creative, outgoing and enjoy meeting new people. We also ask that if you agree to take part in a project that you do not let us down and always arrive at least 10 minutes before a group begins so that you can be registered. What we can offer you in return is an interesting experience for which you will be paid for your time and input. This is a one-off cash payment which is paid at the end of the group. When recruiting for Focus Groups and other market research projects there are certain guidelines that we follow in order to make sure that our clients are getting genuine feedback. It is very important that if you have registered with us we are informed if you have ever done any groups before and we would want to know how long ago this was and what the subject was. We are very strict about not sending people to groups who have ever done a group on the same or similar subject before. In order to keep to this it is very important that we keep a proper record on you so that we know the date and subject that you have attended a group on. Because we are extremely busy we must insist that once we have put you on a group we will only be able to use you again if you agree to only attend groups on our behalf. If we find that any of our panel of respondents go out for other recruiters we will immediately remove them from our panel. Many of our clients keep excellent databases and are very strict about attendance records. If they find anyone who is registered with more than one recruiter attending their projects the name is immediately flagged up and we would be informed and be asked not to use them again. You are very important to our expansion and success. The first thing you need to do to join us is to fill in our questionnaire. We post up new projects daily on our website. We also send out emails but remember sometimes emails do not always reach people. Always make sure that you read exactly what we have written. If you do not fit a certain criteria but know someone who does please pass our details onto them. Remember we have to fill the groups as soon as possible as there is always new work coming in. When applying for project remember to let us have all of the details that we have asked for so that we can make sure that you fit the criteria that we are looking for.
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